Dean described the new design as “a professional lighting tool, designed using LEDs from conception. We wanted all the beam options available, using the best-in-class LED.
”He was aware of retail operators’ suspicion of LED, but now, he says, “Philips, using its latest advances in chip and driver technology, has developed LEDs with a CRI (colourrendition index) greater than 90, leading efficacies and useable outputs, tailored into a cost effective and simple form.
”Dean’s work has involved a considerable amount of retail design, both for large store groups and individual small retailers. For them, attracting customers is of paramount importance. This means, he says, “You have to create the environment that the particular retailer wants, one that suits the requirements of their customer base. They will want an environment that is exciting and interesting; in some cases that may mean varying the contrast and intensity of light, or creating attraction just by changing thecolourtemperature of the lighting applied to consistent surfaces. The key, in my opinion, is the adoption of proven technologies that are simple and easy to implement and maintain. Subtlety and impact are key drivers; the fun is finding the best way to balance the scales.”